Grass Growers and Grass Cutters
A problem that is common in modern business and particularly in marketing is applying old thinking to a new situation, product, technology or problem and not realising that in the information age...
View ArticleBad clients are like heroin addicts
A heroin addict will tell you they love you and then when you’re back is turned they’ll rob your wallet/purse. They’re only after one thing. If you have a client that sucks up your time and pays badly,...
View ArticleThe consumer is King: Understanding SEO, Content and Social Media in a nutshell
Content is King but who decides? Content is King but what is content? SEO isn’t dead because Content is King, there’s just no such thing as better content. All Content is King – good or bad because its...
View ArticleViral Marketing is ok if you know what it is
There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how...
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Online Marketing – lets get back to basics
Ok, Online marketing – I’m interested – but where do I start? The best place to start is to hang back and take stock of how you already use the Internet if you do at all. The Internet provides...
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Search and Social
As a funny, we pondered, what if search disappeared and social was the only option left? The post Search and Social appeared first on Primary Position.
View ArticleAre you Tofu or Steak?
Tofu is bland and innoffensive. It’s a protein replacement that you can have and your conscience won’t be prcked about eating an animal. It’s renewable and environmentally friendly. It can be flavoured...
View ArticleSEO in 2013 – Destination Marketing and SEO Content Marketing
Anton Mannering recently delivered this via Webinar with @Techspectations at DCU. As part of our programme of sharing our knowledge, we’re publishing this via SlideShare and our other Social Media....
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Instagram and Facebook not Interested in how their free bone tastes
So Instagram has said it has the right to sell your photos? And you can’t opt out. There has been a lot of speculation about where this comes from but I don’t think this is an Instagram idea. This has...
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Investing in the wrong things
Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to...
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Professional Review – HubSpot
Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty...
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Inbound Marketing: You’re (probably) doing it wrong
Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course...
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